In 1956, Racine, Wisconsin, welcomed a unique addition to its landscape: a Piggly Wiggly food store located on the 3300 block of Douglas Avenue. Designed by local architect Hans Geyer and built by general contractor Oscar Kamm, this grocery store was not only a functional space for shopping but also a significant architectural achievement for the time.
Architectural Significance
The Piggly Wiggly store was notable for its innovative use of glued laminated timber arches. Constructed by Unit Structures, Inc. in Peshtigo, the exterior arch spanned an impressive 120 feet, creating a visually striking and spacious entryway. This design element reflected the post-war optimism and modernist architectural trends of the 1950s, emphasizing open spaces and natural materials.
Inside, the store featured a different type of arch design without traditional legs reaching to the floor. Instead, the interior arches were tied segments that utilized steel tie-rods, showcasing an inventive approach to structural engineering. This design not only enhanced the aesthetic appeal of the space but also allowed for a more flexible interior layout, a crucial feature for retail environments.
Community Impact
The opening of the Piggly Wiggly store was a significant event for the Racine community. It brought a modern grocery shopping experience to residents, aligning with the changing consumer habits of the post-war era. The store became a local staple, offering a wide variety of products and a convenient shopping option for families in the area.
Evolution of the Site
While the Piggly Wiggly store initially thrived, the retail landscape in Racine has evolved over the decades. As consumer preferences shifted and competition increased, the Piggly Wiggly eventually closed its doors. In recent years, the site underwent further transformation, with plans to demolish the original structure to make way for an Aldi grocery store.
The demolition of the Piggly Wiggly marked the end of an era, but it also reflected the continual adaptation of retail to meet the needs of the community. Although it is unclear if the original building still stands, its architectural significance and role in Racine’s history remain noteworthy.
Conclusion
The Piggly Wiggly store in Racine, designed by Hans Geyer and built by Oscar Kamm, stands as a testament to mid-20th century architectural innovation and community engagement. Its unique structural features and cultural impact highlight the importance of local businesses in shaping the identity of a city. While the physical building may be gone, its legacy continues to influence Racine’s evolving retail landscape.
