DONE DEAL: Aston Villa validate a £40 million agreement

“We are delighted to welcome Betano as Aston Villa’s new principal partner,” stated Chris Heck, president of commercial operations at the club. Their commitment to ethical gaming, innovation, and customer happiness is exactly in line with the principles that our club holds important.

“Betano and Aston Villa both have a strong dedication to quality, and we anticipate enjoying tremendous success both on and off the pitch. This partnership opens up new and exciting possibilities for our two organisations.”

Betano was added by UEFA as a global sponsor of the 2024 European Football Championship this summer back in December. The next two Copa America editions will also be sponsored by the betting company. Currently, Betano can be seen on the jerseys of Brazilian teams Fluminense and Atletico Mineiro, as well as Portuguese teams FC Porto and Sporting CP.

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