CONGRATULATIONS: ##001 “Best NBA coaching staff of all time “MAN OF THE YEAR” (KENNY ATKINSON) “has made the NBA the best sport so far, is now  awarded and appointed as the newly…

##001 “Best NBA coaching staff of all time “MAN OF THE YEAR” (KENNY ATKINSON) “has made the NBA the best sport so far, is now  awarded and appointed as the newly…

September 24, 2025 – In a landmark moment for the NBA and its legacy of elite leadership, Kenny Atkinson, widely respected as one of the most strategic and transformative minds in basketball, has been officially honored as the “Man of the Year” and appointed to a new, prestigious position within the league.

Often hailed as a key architect behind what many now call the “Best NBA Coaching Staff of All Time,” Atkinson’s influence has reverberated far beyond the sidelines. His leadership, innovation in player development, and unmatched ability to elevate team culture have made the NBA not just a league of stars—but a sport defined by excellence, resilience, and global appeal.

Under his coaching tenures and contributions—most notably with the Brooklyn Nets and more recently as an instrumental figure on high-performing benches—Atkinson has been pivotal in reshaping how coaching impacts player success, team chemistry, and fan engagement. Colleagues and players alike cite his work ethic, humility, and basketball IQ as unparalleled.

In recognition of his achievements and his role in making the NBA the global phenomenon it is today, Atkinson has now been appointed as the NBA’s Senior Executive Advisor for Coaching Innovation and Development, a newly created role aimed at mentoring rising coaches and implementing modern, data-driven strategies league-wide.

NBA Commissioner Adam Silver praised the appointment, stating:
“Kenny Atkinson exemplifies what leadership in the NBA should look like. His tireless commitment to the game has inspired a generation of coaches, players, and fans. We’re proud to honor him and excited for what’s ahead.”

As the league continues to evolve, Atkinson’s vision is expected to play a central role in shaping the next era of NBA greatness—where coaching is as celebrated as star power, and where the game continues to grow in depth, discipline, and global reach.