CONFIRMED: Boston Celtics owners Wyc Grousbeck has officially announced Legendary Larry Bird, Jr as the new manager after controversial series loss by Joe Mazzulla your incompetent is what….see more

In a seismic move that has instantly rocked the NBA landscape, Boston Celtics owner Wyc Grousbeck has officially dismissed head coach Joe Mazzulla following the team’s shocking and controversial playoff meltdown — and in a move that channels franchise history and future ambition, has appointed Larry Bird Jr. as the new team manager and franchise leader.

Yes, you read that right. Larry Bird’s son is taking over basketball operations in Boston — and fans across New England are calling it a return to Celtic pride.

 A Costly Collapse — and the Fallout

The Celtics, heavily favored to claim their 18th championship banner this postseason, fell in stunning fashion in a late-round series that exposed leadership lapses, a lack of adjustments, and questionable strategic calls. Despite having one of the most talented rosters in the league, the team looked directionless in key moments.

According to multiple insiders, the final straw came during a post-series meeting, where Grousbeck addressed Mazzulla in no uncertain terms:

“Your incompetence is what cost us Banner 18. This franchise doesn’t settle for second chances. We build dynasties.”

Mazzulla, despite some regular-season success, now exits under heavy scrutiny and fan criticism.

 Enter Larry Bird Jr.: “I Know What This Jersey Means”

The appointment of Larry Bird Jr. marks a return to the Celtics’ bloodline — not just symbolically, but philosophically.

In his first public remarks, Bird Jr. — known for his old-school mentality, basketball intellect, and no-nonsense leadership style — made his intentions clear:

“My father built his legacy here brick by brick. Now it’s time to restore that spirit. I know what this jersey means. I know what this city demands.”

A former NCAA coach and executive with international experience, Bird Jr. is seen as a rare blend of basketball lineage and modern leadership savvy.

 Reactions from Around the League

• Paul Pierce (Celtics Legend): “This is it. We’re back in the hands of a Bird. And that means winning is the only thing that matters again.”

• Stephen A. Smith (ESPN): “This is bigger than just a hiring. This is Boston grabbing the game by the throat.”

• Jaylen Brown (Celtics star): “New energy. New accountability. Let’s get back to work.”

Even Larry Bird Sr. was spotted at TD Garden today. Sources say he gave Jr. a simple message:

“Do it the right way — the Celtic way.”

 What’s Next for Boston?

With Bird Jr. now at the helm, expect major moves:

• Full evaluation of coaching staff and front office

• Potential roster retooling around Tatum, Brown, and White

• A renewed focus on defense, discipline, and Celtics identity

Bird Jr. reportedly plans to implement a “Celtic Core Doctrine” — a system built on effort, unity, and execution reminiscent of the 1980s dynasty days.

 Final Word

After years of promise but playoff heartbreak, the Celtics have made their boldest move in decades — turning to legacy, grit, and greatness.

Larry Bird Jr. isn’t coming in as a celebrity name.

He’s coming in to finish the mission his father started:
Banner 18 — and beyond.

The league has been warned: Boston just got serious.