BREAKING NEWS: Kentucky wildcats men’s basketball shooting guard Otega Oweh has secured a Groundbreaking $100 million Endorsement deal With Joe Craft. In a Remarkable Show of Generosity, he has Pledged $40 million to Youth Development program (Boys & Girls Clubs of America) and $10 million to an orphanage home, The Kentucky wildcats Sensational (NCAA) shooting guard Otega Oweh has achieved a monumental feat, securing a…… view more

In a stunning turn of events that’s shaking the world of college basketball and sports philanthropy alike, Kentucky Wildcats men’s basketball shooting guard Otega Oweh has reportedly secured a groundbreaking $100 million endorsement deal with billionaire businessman and philanthropist Joe Craft.

The unprecedented agreement marks one of the most lucrative partnerships ever recorded in NCAA history, signaling a new era of opportunity for college athletes under the expanding Name, Image, and Likeness (NIL) landscape.

But Oweh’s move didn’t stop at personal success. In a remarkable act of generosity and leadership, the 21-year-old standout has pledged $40 million of the deal toward Boys & Girls Clubs of America, aimed at building new youth development centers across Kentucky and Oklahoma. Additionally, Oweh will dedicate $10 million to The Bluegrass Orphanage Home, providing essential resources, housing, and educational support for underprivileged children.

“Basketball gave me a platform — but giving back gives me purpose,” Oweh said during a press conference at Rupp Arena. “I want kids who look like me, who dream like me, to know they can do great things both on and off the court.”

Joe Craft praised Oweh’s vision and maturity, calling him “a role model for the next generation of Wildcats and a true ambassador for the sport.”

Oweh, known for his explosive athleticism and two-way dominance, has been one of the driving forces behind Kentucky’s rise in the NCAA rankings this season. His combination of skill, leadership, and social responsibility has earned him admiration nationwide.

Fans and analysts alike are calling the announcement “a watershed moment” — not only for Kentucky basketball, but for the broader conversation around how collegiate athletes can use their platforms for positive change.

“This isn’t just about money,” said head coach John Calipari. “It’s about impact. Otega’s commitment to giving back sets a standard for what it means to be a Wildcat.”

With this landmark deal, Oweh cements himself not only as a rising basketball star but as one of the most influential young athletes in America — redefining what it means to win both on the court and in the community.