BREAKING NEWS: Kansas State Wildcats football National Collegiate Athletic Association (NCAA) Most Popular Legendary Quarterback Steve Grogan has secured a Groundbreaking $100 million Endorsement deal With Gene Taylor. In a Remarkable Show of Generosity, he has Pledged $40 million to Youth Development program (Boys & Girls Clubs of American,) and $10 million to an orphanage home, The Kansas State Wildcats football Sensational (NCAA) Legendary Quarterback Steve Grogan has achieved a monumental feat, securing a…… view more

In a stunning and historic development for college football and philanthropy alike, Steve Grogan, the Most Popular and Legendary Quarterback in Kansas State Wildcats and NCAA history, has secured a groundbreaking $100 million endorsement deal in partnership with Gene Taylor, Kansas State University’s Athletic Director.

This landmark agreement marks one of the largest individual endorsement deals in the history of NCAA-affiliated athletes, past or present, and underscores the enduring legacy of Grogan’s impact both on and off the field.

But it’s what Grogan is doing with the money that’s capturing hearts around the nation.

A Pledge of Purpose: $50 Million to Help the Next Generation

In a bold and selfless move, Grogan has pledged $40 million of his new endorsement earnings to the Boys & Girls Clubs of America, aiming to expand access to youth development programs in underserved communities across the country.

“I was once that kid who needed direction, a role model, and a place to go after school,” Grogan said in an emotional press conference. “This is about giving back to the next generation and making sure they have more than just dreams — they have a real shot.”

In addition, Grogan will donate $10 million to a Kansas-based orphanage, The Heartland Home, which provides care, education, and opportunities to orphans and foster youth across the Midwest.

Legacy Cemented Both On and Off the Field

Steve Grogan, a Kansas native and Kansas State football icon, is widely regarded as one of the most influential quarterbacks in NCAA history. Known for his gritty leadership, dual-threat athleticism, and unbreakable spirit, Grogan set records during his college career before enjoying a successful NFL run.

Even decades after his time on the field, Grogan remains a beloved figure in the Wildcat community — and now, he’s rewriting the playbook on how legends give back.

Gene Taylor, who helped facilitate the endorsement partnership, praised Grogan’s decision:

“Steve isn’t just a legend — he’s a leader. This deal isn’t about money. It’s about creating a legacy that lifts others up. Kansas State couldn’t be more proud.”

A New Chapter in Athlete Empowerment and Giving

Grogan’s endorsement deal is expected to set a new precedent for how retired collegiate athletes engage with brand partnerships, while also emphasizing the growing importance of philanthropy in sports.