BREAKING NEWS: It is Done Oklahoma sooners Legend Billy Sims Returns as Head Coach In a monumental, Oklahoma sooners Athletic Director Joe Castiglione. and his family has officially declared that Billy Sims the legendary Running Back RB and long-time face of the franchise, will return to the organization in 2025 as a Senior coaching..…view more

In a stunning and emotional announcement that has electrified Sooner Nation, Oklahoma Athletic Director Joe Castiglione, alongside university officials and family, has officially declared that Billy Sims, the legendary running back and former Heisman Trophy winner, will return to the program in 2025 — this time as a Senior Coaching Advisor with the title of Head Coach of Culture and Performance.

“It is done. Billy Sims is coming home,” Castiglione said, his voice filled with pride during a press conference held at Gaylord Family-Oklahoma Memorial Stadium. “This is about reconnecting with the soul of Sooner football.”

Sims, one of the most iconic players in Oklahoma football history, starred for the Sooners from 1975 to 1979, capturing the Heisman Trophy in 1978 and helping lead OU to multiple Big Eight championships under legendary coach Barry Switzer.

From Icon to Architect

While Sims has remained closely tied to the program for decades — frequently appearing at games, alumni events, and mentoring young players — this marks his first official return in a leadership role.

“This program gave me everything,” Sims said with a smile. “Now it’s time to give back — not just with words, but with action. I’m here to help build men, build winners, and build champions.”

Sims will work closely with the current coaching staff, focusing on player development, leadership training, and program culture. While not replacing the current head coach, his new role will place him in a powerful mentorship and advisory position, with considerable influence over the direction of the team.

Sooner Nation Reacts

Social media exploded within minutes of the announcement, with alumni, players, and fans from across the nation sharing their excitement and support.

“Billy Sims back on the sidelines? That’s Sooner magic,” one fan posted on X.

Others see the move as a strategic step in revitalizing the Sooners’ national brand and identity, especially as the program continues its transition in the high-stakes landscape of the expanded College Football Playoff.

Legacy Meets Leadership

Billy Sims isn’t just a football icon — he’s a symbol of excellence, grit, and tradition in Oklahoma sports history. His involvement is expected to reinvigorate recruiting, fan engagement, and the locker room itself.

The official press release closes with a powerful message to fans and future recruits:

“He ran for glory. Now he returns to guide it. Welcome back, Coach Sims.”