In a monumental and emotional announcement that has stunned the AFL world, Collingwood Football Club CEO Craig Kelly today confirmed that Peter Daicos, one of the greatest players in the club’s storied history, is officially returning to the club—this time, as a co-owner.
Speaking at a packed press conference at the AIA Centre, Kelly described the move as a “historic step forward that reconnects the club’s future with its iconic past.”
“Peter Daicos isn’t just a Collingwood champion—he’s part of the soul of this club,” said Kelly. “To have him back in an ownership capacity, actively contributing to strategic decisions, is a dream come true for our members, our players, and everyone who bleeds black and white.”
The announcement was made alongside Daicos’ family, including his sons Josh and Nick—both current Collingwood stars. The Daicos legacy has only grown stronger in recent years, with Nick Daicos widely regarded as one of the AFL’s premier midfielders and a future captain in the making.
From Champion to Stakeholder
Peter Daicos, known affectionately as “The Macedonian Marvel,” played 250 games for the Magpies between 1979 and 1993, kicking 549 goals and thrilling fans with his uncanny goal sense and creativity. His contribution to the 1990 Premiership remains etched in Collingwood folklore.
“I never thought I’d be back in this way,” Daicos told media. “But the stars have aligned. With my boys playing such key roles, and with where the club is heading culturally and commercially, I couldn’t say no. Collingwood has always been family to me, and now it literally is.”
Strategic Vision for 2026 and Beyond
While full details of the co-ownership structure remain confidential, sources close to the deal confirm that Daicos will hold a minority stake in the club, along with involvement in youth development, player welfare, and multicultural outreach programs.
Kelly hinted at a larger plan in motion:
“Peter’s involvement is more than symbolic. He’ll be hands-on in our football strategy and off-field initiatives, especially in the areas of junior talent and community engagement.”
Social media erupted with excitement minutes after the announcement, with fans posting tributes and celebratory messages under the trending hashtag #DaicosReturns.
Collingwood’s membership department reportedly saw a 21% spike in online traffic within the first hour following the announcement.
What’s Next?
With Collingwood still riding high after a strong 2024 season and poised for another premiership push in 2025, Daicos’ return could be the emotional and cultural boost that propels the Magpies to even greater heights.
The official unveiling ceremony will take place during the club’s Round 1 opener at the MCG in March 2025.
Leave a Reply