`DEAL ACCEPTED: HEP Suzuki star racer Ken Roczen sign a 4-years contract with HEP Suzuk worth $114 million as their new….see more

In a groundbreaking announcement that’s sending shockwaves through the world of motocross and supercross, HEP Suzuki has officially signed star rider Ken Roczen to a new 4-year, $114 million contract, marking one of the largest deals in the sport’s history.

The agreement not only secures Roczen’s future with HEP Suzuki through the 2029 season but also cements his role as the central figure in the team’s long-term championship vision. The 30-year-old German native and fan favorite has been with HEP Suzuki since 2023 and has become one of the most recognizable names in professional motocross.

“This is more than a contract — it’s a commitment to finish what we started,” Roczen said in a team press release. “HEP Suzuki gave me the opportunity to reignite my career, and now I want to help bring them championships, grow the sport, and inspire the next generation.”

A Historic Deal for the Sport

The $114 million contract is believed to be the most lucrative ever offered in AMA Supercross and Motocross. The deal includes a base salary, performance bonuses tied to podium finishes and titles, brand incentives, and a new equity partnership that allows Roczen to invest in team operations and rider development programs.

Team principal Dustin Pipes praised Roczen not just as a competitor but as a cultural force within the sport.

“Ken isn’t just fast — he’s a leader, a mentor, and an ambassador for motocross worldwide,” said Pipes. “This deal shows we’re all in. We want to win, and Ken is the rider who can take us there.”

Roczen’s Resurgence

After battling injuries and uncertainty in the early 2020s, Roczen has experienced a resurgence with HEP Suzuki. His 2024 season saw multiple podium finishes, including an emotional win at Anaheim 1, reminding fans and critics alike that he remains a force to be reckoned with.

Beyond results, Roczen’s presence has elevated the team’s visibility, drawn new sponsors, and energized the Suzuki brand in a highly competitive market. His decision to re-sign is seen as a major victory for HEP, which has steadily grown into a top-tier team in the paddock.

“Ken brought belief back into this garage,” said team manager Larry Brooks. “Now we build around him.”

What the Future Holds

With Roczen locked in through 2029, HEP Suzuki is already looking ahead. Sources say the team is planning expanded R&D investment, a deeper rider development pipeline, and an expanded presence in international events.

The new deal also includes provisions for Roczen to help guide younger riders, host riding clinics, and potentially transition into a leadership or advisory role with the team post-retirement.

Roczen, known for his smooth riding style and intense focus, says he’s far from finished.

“I feel stronger than ever, mentally and physically. My passion for racing hasn’t faded one bit — if anything, it’s stronger,” he said. “This deal gives me the platform to not only chase wins but to help shape the future of this team and this sport.”

Fans and Industry React

Motocross fans across the globe responded to the news with excitement and admiration. Social media lit up with praise for Roczen and HEP, with #KenStays and #HEPRoczen trending on X (formerly Twitter) within hours.

Even riders from rival teams offered congratulations, acknowledging Roczen’s influence and staying power.

“Ken is one of the toughest and most talented riders out there,” said Red Bull KTM’s Cooper Webb. “If anyone deserves a deal like this, it’s him.”