In a move that has sent shockwaves through both the rugby league and global sports-marketing worlds, ESPN has confirmed that Australian NRL superstar James Tedesco is officially joining Michael Jordan and the Jordan Brand. The announcement follows weeks of speculation after Tedesco quietly ended his previous endorsement deal.
According to reports, the decision came after several months of discussions between Tedesco’s management and executives at Jordan Brand, who have been looking to expand their athlete lineup beyond basketball and American football. Tedesco, widely regarded as one of the best fullbacks of his generation, is expected to become the face of Jordan Brand’s emerging rugby division.
A Call from MJ Himself
Sources close to the negotiations claim that Michael Jordan personally reached out to Tedesco during the final stages of the deal. The conversation—described by insiders as “a moment Tedesco will remember for the rest of his life”—reportedly centered around leadership, legacy, and elevating rugby league on a global stage.
“Tedesco grew up admiring what Jordan stood for: work ethic, intensity, and the mentality of a champion,” one source said. “Getting a call directly from MJ sealed the deal.”
A First for Rugby League
Tedesco now becomes one of the few rugby league players ever connected with the Jordan Brand, marking a milestone for both the athlete and the sport. Industry analysts believe this could pave the way for further collaborations between major U.S. athletic labels and NRL players.
The partnership is expected to include signature boots, lifestyle apparel, and promotional campaigns designed to broaden the sport’s international appeal.
What’s Next?
Jordan Brand has hinted at an official launch event featuring Tedesco later this year, with limited-edition releases and behind-the-scenes content teasing “a new era for rugby athletes.”
For Tedesco, the deal symbolizes more than a sponsorship—it’s a global platform.
“He’s stepping into a brand that represents greatness,” a spokesperson said. “And he’s ready to live up to it.”
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