Everton will partner with online streaming service KICK across the upcoming season
Everton have signed a deal for a new shirt sleeve sponsor for the upcoming season.
The deal, with internet streaming service KICK, will see the company’s logo worn on the shirts of the men’s senior team, Everton women and the Under-21s across the campaign.
Everton have signed a deal for a new shirt sleeve sponsor for the upcoming season.
The deal, with internet streaming service KICK, will see the company’s logo worn on the shirts of the men’s senior team, Everton women and the Under-21s across the campaign.
Branding will also be displayed at Goodison Park, Walton Hall Park and the club’s training ground, Finch Farm.
While Everton has not released the full details of the agreement, it is understood to currently be a one-year deal worth seven figures, and more than the arrangement with the previous sleeve sponsor BOXT.
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KICK also becomes the official streaming partner of the Blues under the deal. The company, which has 15m registered accounts, launched on the principle of giving video creators who use the site a greater share of the revenue their content drives than rival platforms. It was co-founded by Ed Craven – who also helped to set up Stake.com, the cryptocurrency gambling site that is the main shirt sponsor of Everton’s senior men’s team and Everton Women.
Upon the announcement, Akhil Sarin, KICK’s director of acquisition, said: “Partnering with Everton is an exciting step forward for KICK. We are a young, ambitious brand and to join forces with a global football powerhouse will do wonders for us. We can’t wait for Everton fans and the football community to see what our platform has to offer and the incredible content that will be showcased there.”The partnership is the latest agreed by Everton this summer and follows deals with Ticketmaster, eToro and an extension to its existing deal with Destination Sport Travel and Sportsbreaks.com.
Everton’s chief commercial and communications officer, Richard Kenyon, said: “We’re really pleased to announce and launch this innovative partnership with KICK. Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP. We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”
Everton said they are working with KICK and club retail partner Fanatics to make the sleeve patch available to supporters and that more information will be provided when available.
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