JUST IN: James Hardie company has returned as the major sponsor of the Parramatta Eels, starting from…

A familiar name reappears

Parramatta Eels fans will notice a familiar logo across the team’s jerseys starting in the 2025 NRL season. James Hardie, the global building products company, has officially returned as the major sponsor of the club. The partnership was confirmed earlier this week, bringing back a name that carries history with the Eels.

A partnership built on legacy

The company’s connection to Parramatta stretches back decades, when James Hardie was once closely tied to the team’s golden years. Supporters still recall the era when the brand’s name was proudly displayed during some of the club’s most successful seasons. That memory has now been reignited, and excitement is growing as both sides reconnect.

The decision welcomed by fans

The news has been celebrated across the Parramatta community. Many fans believe that the return of James Hardie signals more than just financial support. To them, it feels like a return to tradition, a reminder of when the Eels were at the peak of their powers.

Club leaders share their excitement

Eels management has described the deal as an important step forward. The financial strength provided by James Hardie is expected to secure valuable resources for the playing group and for future development programs. Club executives emphasized that the decision was driven by shared values and a strong vision for long-term success.

What comes next

As the 2025 season approaches, the Eels will enter the competition with renewed confidence. The jersey launch is expected to attract a large turnout, where fans will see the James Hardie brand back in its rightful place.

For the club, the partnership represents a bridge between its past and future. For fans, it feels like destiny has circled back to it.