DEAL ACCEPTED: Boston Celtics assistant coach Sam Cassell has accepted a lucrative $93.4 million offer to become the new head coach of the Wisconsin Badgers men’s basketball team. Cassell’s decision to….

In a stunning move that is making waves across both college and professional basketball, Boston Celtics assistant coach Sam Cassell has officially accepted a lucrative $93.4 million deal to become the next head coach of the University of Wisconsin Badgers men’s basketball team.

Cassell, 55, who has long been considered one of the NBA’s most respected assistant coaches, is making his return to the college ranks — but this time at the helm. The monumental contract, reportedly spanning seven years, makes him one of the highest-paid college basketball coaches in NCAA history.

A New Era in Wisconsin

Wisconsin athletic director Chris McIntosh confirmed the hire in a statement Wednesday morning:

“Sam Cassell brings an unparalleled basketball IQ, championship pedigree, and leadership vision to our program. His experience developing elite talent at the NBA level and his deep understanding of the game will be instrumental in elevating Wisconsin basketball to national prominence.”

Cassell replaces former head coach Greg Gard, who parted ways with the program earlier this year following a string of underwhelming seasons. The Badgers, a program rich in tradition, have not reached the NCAA Final Four since 2015, and the hiring of Cassell signals an aggressive pivot toward elite-level recruiting and player development.

Why Cassell Chose Wisconsin

Cassell, who spent the last two seasons with the Celtics and previously worked with the Clippers, Wizards, and 76ers, is known for his work with guards and player mentorship. Sources close to Cassell say he was drawn to the challenge of building a national championship contender at the college level and was impressed with the resources and commitment Wisconsin is offering.

In a statement released by his new employer, Cassell said:

“This is a once-in-a-lifetime opportunity. I’m incredibly honored to join the Wisconsin family. I look forward to building a culture of discipline, toughness, and excellence both on and off the court.”

Implications for the Celtics and College Hoops

Cassell’s departure leaves a gap in Joe Mazzulla’s Celtics coaching staff, especially after the team’s recent NBA Finals appearance. Known for his role in mentoring young players and providing strategic input, his loss will be felt.

Meanwhile, in college basketball, the move is expected to shake up recruiting dynamics in the Big Ten. Cassell’s NBA experience, championship background (including three NBA titles as a player), and reputation as a player-first coach will likely attract top-tier high school talent and transfer portal prospects.

Looking Ahead

Cassell is expected to be formally introduced at a press conference in Madison later this week. With summer recruiting already underway, he’ll be wasting no time shaping the Badgers’ 2025–26 roster.

If the size of the deal and Cassell’s ambitions are any indication, Wisconsin basketball is ready to dream big again.